Supply chain management plan in construction project Coursework

Supply chain management plan in construction project - Coursework Example In the new multi-storey car park, emphasis is placed on the reduction of the inventory costs, timely availing of the construction items without delay of the required goods, least manpower wastage entailed in the process and professional management of the process. The plan dwells heavily on the design of the inventories, thus creating a tightly controlled and regulated internal inventories, proper and timely distribution of items, proper management of the internal production processes, and augmented communication between the store-keeping and constructions processes. The SCM) plan for the construction industry has huge consideration for the structural construction technique applied. For client CPI who has some of the contractors readily assigned and other yet to be vetted for tackling of the construction process it is highly relevant for the enacting of the entire construction plan. Facilitation of raw material logistics and movements begins from their various sources. Apart from pre-cast concrete that ICP manufactures at its plants other materials are supplied from their different source points. The standardization process from the ICP gives the ICP great hold of the quality generated from structural strength and durability of the materials. ICP finds it hard to assign to the contractor design and manufacture of the precast since the skill is little in the west Yorkshire. The precast also demands effective time and duration to cure well in a specific environment before use. All the materials will be collected at collection or storage points in the designed place in the facility. Proper and timely financing operations and excellent information gathering will lead into allocation of contracts to least and effective bidders to aid in having the low cost materials. According to the provided building projects deadline procedures or timeline management every product will be

Using research (eating Christmas in the Kalahari) explain how social actors give meanings to their actions through social interactions. Essay Example for Free

Using research (eating Christmas in the Kalahari) explain how social actors give meanings to their actions through social interactions. Essay Using research (eating Christmas in the Kalahari) explain how social actors give meanings to their actions through social interactions. Also consider how this can lead to cultural misunderstanding. In ‘Eating Christmas in the Kalahari’ Richard Lee kills an Ox for Christmas dinner. Richard kills a big ox for the tribe to eat on Christmas but instead of being greeted with the tribe saying well done for killing such a big ox like he clearly expects he is greeted with tribesmen telling him that the ox is just bones and how no one will eat or dance on Christmas. The tribesmen are the social actors in their Culture, the Kalahari and Richard Lee is a social actor from another culture, America. As they are from different cultures their actions and the way they act will be different because they have completely different social statuses so the way they act socially will be different. The !Kung give this reaction to the ox because they believe that no man should be greater than another man just because he can bring the tribe food and they don’t want anyone to be arrogant. Richard misinterprets their actions and feels bad, as he believes that the tribe will not have a good Christmas because of his misjudgment but learns in the end that it was just how they acted. In every culture there are social actors and social statuses but for every culture these social statuses may be different which means the way people act are different too. Because in every culture people have different roles this will lead to misunderstandings because different roles have a wide variety of meanings in separate cultures as Richard Lee finds out.

The Other Fort Knox :: Personal Narrative Papers

The Other Fort Knox The first Wednesday in July found me crammed into a fourteen-passenger van with enough adolescents to fill it to capacity. Actually, it was only four girls and three boys, plus the three other leaders, but stuffed in the very back with three smelly boys – Jonathan, Andrew, and Aaron – it seemed like the van was about to burst. They could have had more room if they had chosen to spread out, but then they would have been forced to occupy seats adjacent to girls, a horrible situation for any ten year old boy. We were headed to Bucksport, Maine, a two-hour trip from my house, to tour and explore Fort Knox. It is probably not the Fort Knox that one immediately thinks of; there are actually two Fort Knox’s in the United States. James Bond was never at this Fort Knox, nor was any gold. Just in case, though, I told the boys that I would give my car to anyone who found gold. This would have been a threat to person over the age of eighteen, but their eyes got quite large at the prospect of winning something that had four tires. This Fort Knox was built for protecting the independence newly won from the British in the mid nineteenth century. Located at the mouth of the Penobscot River, Fort Knox is a heavily fortified defensive point. The fort boasts of remarkable engineering and a fascinating labyrinth of passageways. With thirty foot high walls of huge granite blocks, and cannons that could fire a four hundred and fifty pound ball a distance of three miles, Fort Knox would have been a brutal foe for the British navy. When we arrived, two of the group leaders, Sarah and Josh, went to go set up lunch, while my wife, Mary Ella, and I took the kids on a brief pre-tour. Since it was only half an hour before lunch, we decided to go down to explore one of the batteries. A battery is a small point outside the fort for artillery. Fort Knox is on a large hill overlooking the mouth of the river. At Fort Knox, there are two batteries located a little way down the hill from the fort. This allows the fort to fire on an enemy from multiple locations, and it allows for more artillery than the fort alone could hold.

Putting Our Brains on Hold Essay

The reading â€Å" Putting Our Brains on Hold,† by Bob Herbert, indicates that the United States is twelve among countries with college degrees. Also, this reading indicates that the percentage of people with college degrees has fallen, and that America’s young people are moving in the wrong direction at a time when college education is needed. Herbert says that engagement in issues that happen in society can lead to creative ideas and would enrich the lives of Americans. Many people are to blame for the society not engaging in the issues that happen in society. The most significant idea in this reading is parents, students, the educational establishment, government leaders, and the news media having the blame for not letting the society engage in the issues that happen to the society. Many children do badly in school because of their parents. Children of middle and upper classes are more likely to get high grades. Traumatic events can affect a child by giving that child a poor grade.The more time a parent spends with a child the more likely a child is to get a better grade. Children can do baldy in the classroom because of their carelessness.Teacher preparation is important for a teacher to be effective in the classroom. Good teacher preparation can have an affect on a student’s academic achievement. A teacher’s confidence can affect a student’s performance. It is important that teachers believe in themselves and in their abilities. The media can also affect children’s performance in school in a negative way. Television watching can replace activities that can help a child do better in school such as reading and doing homework. Television can also replace reading. Reading requires more thinking than television watching. Reading development. This is how television can affect a person’s performance in school. Many people are not learning about the issues that happen in society. Many people are to blame for the society not engaging in the issues that happen everyday. This engagement can lead to creative ideas.

Working with Children with Additional Needs

Section B: Specific Additional Requirements †¢Describe 3 examples of syndromes/conditions of your choice. †¢Describe 2 strategies for each example described above. These strategies could be medical, nutritional, educational, social or emotional which are meant to meet the children’s additional needs. Down Syndrome Down Syndrome, also referred to as Trisomy 21, is a condition which causes delays in the development of children, both mentally and physically, due to extra genetic material.While normally when a baby is conceived it receives genetic information in the form of 46 chromosomes, 23 from the mother and 23 from the father, in a Down Syndrome the baby receives a total of 47 chromosomes, where an extra chromosome 21 is received. This extra chromosome causes the physical features and developmental delays that are associated with Down Syndrome. It is still unknown why Down Syndrome occurs but there is no way to prevent it, and although children with Down Syndrome ma y share some physical and mental features it can still range from mild to severe.It is known that women age 35 and over have a significantly higher risk of having a baby with Down Syndrome. The physical features common to children with Down Syndrome include an upward slant to the eyes, a short neck and a large tongue, which may protrude, poor muscle tone (muscle hypotonia), a flat nasal bridge, unusually large space between large toe and second toe, and small ears.Other problems related to Down Syndrome may include, but vary from child to child, heart defects at birth, digestive system problems, learning difficulties, delayed language development, speech difficulties, pulmonary problems, problems with hearing and vision, thyroid problems, and delayed physical development, reaching developmental milestones later than children without impairment, together with various other medical conditions. Strategies for Down Syndrome. In the case of children with Down Syndrome early-intervention services are recommended.These include various medical check-ups, as well as working together with physical, occupational and speech therapists to help encourage and accelerate the child’s development. Inclusive education with the help of a Learning Support Assistant and a well structured Individualised Education Plan (IEP) based on the child’s needs is also recommended. Dyslexia Dyslexia is a learning difficulty that affects the reading and writing abilities of a person. Children with Dyslexia usually have trouble learning how to read properly and connecting speech sounds to the letters of the alphabet.Research has shown that Dyslexia occurs because of problems related to the mental processing of information related to language. Because of this, reading itself becomes a difficulty within itself. Dyslexia is usually diagnosed in children in primary school, although sometimes it only becomes apparent at a later stage, when a child is older and is faced with more complex texts. Other problems associated with Dyslexia include difficulty reading, spelling and learning foreign languages. The later Dyslexia is identified, the more difficult it may be to help the child.Children whose parents suffered from Dyslexia are more likely to also suffer from Dyslexia. The later children learn how to speak the more at risk they are of having Dyslexia. Dyslexia may be diagnosed by a reading specialist or a psychologist. To children, having Dyslexia can prove to be very frustrating, firstly because they find it difficult to read, secondly because they feel inferior to their peers. Children with Dyslexia miss out on valuable reading practice and often fall behind their classmates.Strategies for Dyslexia One way of promoting reading to children with Dyslexia is to have a reading corner. Ideally, the reading corner should be attractive to children with comfortable seating, colourful posters and bookcases and possibly a screen to separate it from the rest of the classr oom. The reading corner should be a quiet, comfortable, welcoming area where children can settle down to read. This area may be used for individual reading, peer reading, and small group discussions in a relaxed environment.Another way to help children with Dyslexia is to use interactive whiteboards. Instead of asking all students to copy from the board, children with Dyslexia can be asked to follow during a lesson after which any notes written on the interactive whiteboard will be printed out to aid these children and to make sure that they have correctly written notes. Autism Autism, also known as Autistic Spectrum Disorder, is a lifelong brain development disability that affects communication, social interaction, together with other behaviours.Autism affects the way people make sense of the world around them, because the brain has a problem interpreting what is seen, heard, experienced, etc. making it hard to do basic everyday things. Although people with autism share certain dif ficulties, each person is affected in a different way, and autism may affect a person in various degrees, ranging from very mild to severe; this is why autism is often referred to as Autistic Spectrum Disorder. People with autism may find it hard to interact with other children, making friends, interpret facial expressions and other body language.People with autism have problems with both verbal as well as non-verbal language, and many may only have a literal understanding of spoken language. Speech may also be limited or not present in people with autism, although this may not necessarily always be the case. People with autism may also have a problem recognising and interpreting other people’s emotions and feelings together with expressing their own, which may make it difficult for them to fit into society.Another problem that people with autism might have, is understanding or predicting people’s behaviour, making sense of abstract ideas or understanding ideas and thi ngs which are outside their daily routine. Despite all these difficulties, people with autism have been known to have very particular capabilities, such as being very creative, having a talent for the arts, or being exceptionally good in working out calculations. Strategies for Autism Although there is no cure for autism, there are various ways in which a person with autism can be helped.Because people with autism find it difficult to understand the world around them it is very helpful for them to have a fixed daily routine. Having a highly structured schedule will help the person with autism to avoid getting confused and frustrated. Since it may be quite a challenge to communicate with a person who has autism, it may help to try to find alternative methods of communication, which the person may understand and react to. These may include sign language, use of technology or other alternative methods. Working with Children with Additional Needs Section B: Specific Additional Requirements †¢Describe 3 examples of syndromes/conditions of your choice. †¢Describe 2 strategies for each example described above. These strategies could be medical, nutritional, educational, social or emotional which are meant to meet the children’s additional needs. Down Syndrome Down Syndrome, also referred to as Trisomy 21, is a condition which causes delays in the development of children, both mentally and physically, due to extra genetic material.While normally when a baby is conceived it receives genetic information in the form of 46 chromosomes, 23 from the mother and 23 from the father, in a Down Syndrome the baby receives a total of 47 chromosomes, where an extra chromosome 21 is received. This extra chromosome causes the physical features and developmental delays that are associated with Down Syndrome. It is still unknown why Down Syndrome occurs but there is no way to prevent it, and although children with Down Syndrome ma y share some physical and mental features it can still range from mild to severe.It is known that women age 35 and over have a significantly higher risk of having a baby with Down Syndrome. The physical features common to children with Down Syndrome include an upward slant to the eyes, a short neck and a large tongue, which may protrude, poor muscle tone (muscle hypotonia), a flat nasal bridge, unusually large space between large toe and second toe, and small ears.Other problems related to Down Syndrome may include, but vary from child to child, heart defects at birth, digestive system problems, learning difficulties, delayed language development, speech difficulties, pulmonary problems, problems with hearing and vision, thyroid problems, and delayed physical development, reaching developmental milestones later than children without impairment, together with various other medical conditions. Strategies for Down Syndrome. In the case of children with Down Syndrome early-intervention services are recommended.These include various medical check-ups, as well as working together with physical, occupational and speech therapists to help encourage and accelerate the child’s development. Inclusive education with the help of a Learning Support Assistant and a well structured Individualised Education Plan (IEP) based on the child’s needs is also recommended. Dyslexia Dyslexia is a learning difficulty that affects the reading and writing abilities of a person. Children with Dyslexia usually have trouble learning how to read properly and connecting speech sounds to the letters of the alphabet.Research has shown that Dyslexia occurs because of problems related to the mental processing of information related to language. Because of this, reading itself becomes a difficulty within itself. Dyslexia is usually diagnosed in children in primary school, although sometimes it only becomes apparent at a later stage, when a child is older and is faced with more complex texts. Other problems associated with Dyslexia include difficulty reading, spelling and learning foreign languages. The later Dyslexia is identified, the more difficult it may be to help the child.Children whose parents suffered from Dyslexia are more likely to also suffer from Dyslexia. The later children learn how to speak the more at risk they are of having Dyslexia. Dyslexia may be diagnosed by a reading specialist or a psychologist. To children, having Dyslexia can prove to be very frustrating, firstly because they find it difficult to read, secondly because they feel inferior to their peers. Children with Dyslexia miss out on valuable reading practice and often fall behind their classmates.Strategies for Dyslexia One way of promoting reading to children with Dyslexia is to have a reading corner. Ideally, the reading corner should be attractive to children with comfortable seating, colourful posters and bookcases and possibly a screen to separate it from the rest of the classr oom. The reading corner should be a quiet, comfortable, welcoming area where children can settle down to read. This area may be used for individual reading, peer reading, and small group discussions in a relaxed environment.Another way to help children with Dyslexia is to use interactive whiteboards. Instead of asking all students to copy from the board, children with Dyslexia can be asked to follow during a lesson after which any notes written on the interactive whiteboard will be printed out to aid these children and to make sure that they have correctly written notes. Autism Autism, also known as Autistic Spectrum Disorder, is a lifelong brain development disability that affects communication, social interaction, together with other behaviours.Autism affects the way people make sense of the world around them, because the brain has a problem interpreting what is seen, heard, experienced, etc. making it hard to do basic everyday things. Although people with autism share certain dif ficulties, each person is affected in a different way, and autism may affect a person in various degrees, ranging from very mild to severe; this is why autism is often referred to as Autistic Spectrum Disorder. People with autism may find it hard to interact with other children, making friends, interpret facial expressions and other body language.People with autism have problems with both verbal as well as non-verbal language, and many may only have a literal understanding of spoken language. Speech may also be limited or not present in people with autism, although this may not necessarily always be the case. People with autism may also have a problem recognising and interpreting other people’s emotions and feelings together with expressing their own, which may make it difficult for them to fit into society.Another problem that people with autism might have, is understanding or predicting people’s behaviour, making sense of abstract ideas or understanding ideas and thi ngs which are outside their daily routine. Despite all these difficulties, people with autism have been known to have very particular capabilities, such as being very creative, having a talent for the arts, or being exceptionally good in working out calculations. Strategies for Autism Although there is no cure for autism, there are various ways in which a person with autism can be helped.Because people with autism find it difficult to understand the world around them it is very helpful for them to have a fixed daily routine. Having a highly structured schedule will help the person with autism to avoid getting confused and frustrated. Since it may be quite a challenge to communicate with a person who has autism, it may help to try to find alternative methods of communication, which the person may understand and react to. These may include sign language, use of technology or other alternative methods.

10 agencias que contratan enfermeras para EE.UU.

10 agencias que contratan enfermeras para EE.UU. Estados Unidos necesita profesionales de la enfermerà ­a en grandes nà ºmeros debido a la jubilacià ³n de miles de profesionales nativos en los prà ³ximos aà ±os. Por ello, contratan enfermeras en otros paà ­ses. Para los candidatos internacionales, esta opcià ³n es atractiva porque adems de brindar la oportunidad de trabajar en EE.UU. permite obtener buenos salarios ya que es una profesià ³n bien pagada. En la actualidad, la mayorà ­a de los contratos para trabajar en EE.UU. en esta profesià ³n los obtienen enfermeros/as de paà ­ses de habla inglesa, como Filipinas, India, Irlanda, Sudfrica, Australia, Nueva Zelanda o algunas islas caribeà ±as. Un nà ºmero ms reducido de profesionales procede de otros paà ­ses, destacando los provenientes de Mà ©xico. Enfermeras Internacionales para trabajar en EE.UU. En EE.UU. hay 3,2 millones de enfermeras registradas, conocidas por sus iniciales RN.El 90 por ciento son mujeres.Se estima que en 2020 habr 800.000 puestos de trabajo en enfermerà ­a sin cubrir, segà ºn clculos del National Center for Workforce Analysis.El 15 por ciento de enfermeras que trabajan en EE.UU. se han formado fuera de este paà ­s, segà ºn el Institute for Immigration Research de la Universidad George Mason.Para trabajar en EE.UU. como RN, las enfermeras internacionales necesitan: licenciatura universitaria o equivalente, homologacià ³n de estudios, examen de conocimientos, certificacià ³n del estado en el que quieran trabajar, conocimiento alto del idioma inglà ©s y documento que acredite el derecho a trabajar en EE.UU., que puede ser visa de trabajo o tarjeta de residencia permanente . 10 Agencias estadounidenses de reclutamiento de enfermeras/os Entre las numerosas agencias que se dedican a esta labor y aceptan candidatos de Latinoamà ©rica y/o Espaà ±a, destacan las siguientes. ASMCI Servicios para Estados Unidos y Canad Telà ©fono: 702-483-5308Correo Electrà ³nico: zenasmci.com Assignment America Telà ©fono: 781-388-6800Correo electrà ³nico: inquiresmyaam.com CBH Healthcare Recruiters Telà ©fono: 602-404-0417Correo electrà ³nico: infocbhrecruiters.com Christine Paris Enterprises USA, Inc. Brinda servicios de colocacià ³n para USA, Australia y el Reino Unido. Correo electrà ³nico: christinechristineparis.com European Medical Staffing Para enfermeras/os de Mà ©xico o Canad. Informacià ³n en Mà ©xico: tsimoneuromedstaff.com Global Healtcare Resources Tiene socios reclutadores en Mà ©xico, Perà º y otros paà ­ses de Latinoamà ©rica. Telà ©fono: 703-481-2204Correo electrà ³nico: lightonerols.com Institute of California Bilingual Healthcare Telà ©fono: 310-933-3232En su pgina web en la seccià ³n de contactar hay un formulario para enviarles un correo. O ´Grady Peyton International: Brinda servicios de colocacià ³n a profesionales de todo el mundo, incluidos de Latinoamà ©rica y Espaà ±a.  Contactar en su pgina web, eligiendo el lugar en el que se encuentra la persona interesada. Peyton tambià ©n ofrece trabajos en Canad y Australia. PPR Telà ©fono: 866.581.5038Correo electrà ³nico: infopprtmg.com Wilson Staffing Network Correo electrà ³nico: kwilsonwsnglobal.com Preguntas que los candidatos deben hacer a las agencias de colocacià ³n de enfermeras internacionales No todas las agencias son iguales y se deberà ­a contactar con varias y preguntar cosas como:    ¿Cobran tarifa de colocacià ³n? Ya que puede pagarlo el empleador. ¿Ayudan en trmites migratorios? ¿Ayudan a preparar el examen del NCLEX o del TOEFL? Y segà ºn las respuestas y las necesidades de cada uno, quedarse con la que resulte ms conveniente. Tipos de visas disponibles para enfermeras/os internacionales Para trabajar en Estados Unidos es necesario contar con algà ºn tipo de documento que lo autorice. Como regla general, las enfermeras internacionales pueden contar con uno de los siguientes documentos: Residencia permanente (green card) por trabajoVisa H-1B para profesionales. Dependiendo de los casos de empleador y tipo de empleo, la H-1B para enfermeras pudiera no estar sujeta a los problemas de los là ­mites anuales.Visa TN-2 sà ³lo para mexicanos o canadienses, bajo el acuerdo del Tratado de Libre Comercio (TLC) Aunque esas son las ms frecuentes, no son las à ºnicas. Esta es una relacià ³n de todas las visas de trabajo y aquà ­ se puede encontrar un listado de las situaciones muy especà ­ficas que permiten solicitar con à ©xito un permiso de trabajo.   Las enfermeras que cuentan ya con un documento que les permite trabajar legalmente en Estados Unidos desde el punto de vista migratorio pueden contactar con cualquiera de las siguientes agencias para buscar trabajo en EE.UU. Maxim Staffing SolutionsCirrus Medical Staffing: 800-299-8132Alda TechnologiesAssingment America: 866-593-8178  ¿Cules son los requisitos mà ­nimos para poder trabajar de enfermera en Estados Unidos? Para trabajar como enfermera es imprescindible tener una licenciatura en enfermerà ­a (Bachelor of Nursing) que pueda ser considerado como equivalente a un R.N. en Estados Unidos. Los tà ­tulos mexicanos de Tà ©cnico profesional a veces sà ­ se validan pero otras no. Adems, es necesario hablar con fluidez inglà ©s, a nivel profesional y con un buen dominio del lenguaje mà ©dico. Tambià ©n se requiere aprobar el NCLEX-RN. Este examen puede rendirse fuera de EU, como por ejemplo en Mà ©xico D.F. Una alternativa es el CGFNS. Asimismo, es necesario obtener la licencia estatal para trabajar como enfermera. En EE.UU. no hay licencia federal que sirva para todo el paà ­s. Por ello, hay que sacarla en el estado donde cada profesional se va a desempeà ±ar laboralmente. Adems, se pide pasar un examen de posible historial criminal (background check, en inglà ©s) Por à ºltimo es necesario obtener la visa correspondiente o una green card  ¿Cunto puede demorarse toda la tramitacià ³n de la visa de enfermera para trabajar en EE.UU? Desde que se inicia hasta que se puede empezar a trabajar puede transcurrir entre 12 y 18 meses.  ¿Cules son las especialidades ms demandadas para las enfermeras internacionales? Las siguientes, son las especialidades de enfermerà ­a donde se ofertan ms puestos de trabajo. Cardiologà ­aDiagnà ³stico por imagenUrgencias (E.R.)Psiquiatrà ­aPediatrà ­aNeonatosCirugà ­aAnestesista  ¿En quà © lugares trabajan las enfermeras internacionales? Pueden ser contratadas por hospitales, hospicios, farmacà ©uticas, consultas de medicina primaria, centros de residencia para vida asistida. hogar de ancianos, etc. El salario de las enfermeras es bueno pero hay una gran diferencia segà ºn tipo de especialidad, los estados y tambià ©n influye los aà ±os de experiencia. Asimismo, a la hora de calcular cunto se gana, tener en consideracià ³n los impuestos. Estos son los 10 estados donde ms y menos se paga. En todo caso, tambià ©n es conveniente realizar un pequeà ±o estudio de si compensa econà ³micamente salir del paà ­s de uno para trabajar en Estados Unidos, ya que si bien es cierto que posiblemente se gana ms, tambià ©n lo es que los gastos son mucho mayores, por eso es pertinente, por ejemplo, verificar este comparativo salarial de 18 profesiones en 8 paà ­ses. Este es un artà ­culo informativo. No es asesorà ­a legal.

Finding and Recovering Unclaimed Money

Finding and Recovering Unclaimed Money Unclaimed money is money left behind in the form of forgotten bank accounts, utility deposits, wages, tax refunds, pensions, life insurance policies and more. In most cases, unclaimed money can be recovered by the rightful owners.   Both the state and federal governments may be holding unclaimed money and both provide resources for finding and recovering it. You Might Have Unclaimed Property If†¦ You have moved with or without- leaving a forwarding address. (Moving is the main source of abandoned utility deposits and bank account balances.)You have retired, been reassigned, or laid off from a job.You have not made a transaction on your checking or savings account for over three years.You have stopped payments on an insurance policy.You have an uncashed check made out to you more than 3 years agoYou regularly throw away your mail without reading it.You have noticed that regular dividend, interest, or royalty checks have stopped coming.You have settled a deceased family members estate. State Unclaimed Money Resources States are the best place to look for unclaimed money. Each state handles the reporting and collection of unclaimed property and each state has its own laws and methods for recovering unclaimed property. All 50 states have secure online unclaimed money and property search applications on their websites, along with information on how to claim and recover it. Unclaimed money most often held by the states comes in the form of: Utility deposits (very common), credit balances, store refunds State income tax refundsUncashed checksStock certificates or accounts, bonds, mutual fund accountsLife insurance policy proceedsUndistributed wagesChecking and savings accountsGift certificatesTravelers ChecksSafe deposit boxesRoyalty paymentsCourt awards or deposits Federal Unclaimed Money Resources Unlike the states, no single agency of the U.S. federal government can or will help people recover their unclaimed property. â€Å"There is no government-wide, centralized information service or database from which information on unclaimed government assets may be obtained. Each individual Federal agency maintains its own records and would need to research and release that data on a case-by-case basis,† states the United States Treasury Department. However, some individual federal agencies can help. Back Wages If you think you may be owed back wages from your employer, search the Department of Labor’s Wage and Hour Division’s online database of workers for whom it has money waiting to be claimed. Veteran’s Life Insurance Funds The U.S. Department of Veterans Affairs (VA) maintains a searchable database of unclaimed insurance funds that are owed to certain current or former policyholders or their beneficiaries. However, the VA notes that the database does not include funds from Servicemembers’ Group Life Insurance (SGLI) or Veterans’ Group Life Insurance (VGLI) policies from 1965 to the present.   Pensions from Former Employers While it no longer offers a searchable database, the federal Pension Benefit Guaranty Corporation offers information on companies that have gone out of business or ended a defined retirement plan without paying outstanding benefits. They also offer a list of non-government resources for finding unclaimed pensions. Federal Income Tax Refunds The Internal Revenue Service (IRS) may have unclaimed property in the form of unclaimed or undeliverable tax refunds. For example, the IRS may have refund money for persons who did have enough income in a given year to file returns. In addition, the IRS has millions of dollars in checks that are returned each year as undeliverable due to out-of-date address information. The IRS’ â€Å"Where’s My Refund† web service can be used to look for unclaimed tax refunds. The Internal Revenue Service (IRS) may owe you money if your refund was unclaimed or undelivered. Banking, Investments, and Currency Bank Failures: Unclaimed funds from failed financial institutions can be recovered from the Federal Deposit Insurance Corporation (FDIC). Credit Union Failures: Unclaimed funds from failed credit unions can be found through the National Credit Union Administration. SEC Claims Funds: The Securities and Exchange Commission (SEC) lists enforcement cases in which a company or person owes investors money. Damaged Money: The U.S. Treasury Department will in most cases exchange mutilated or damaged U.S. currency. Mortgages Persons had an FHA-insured mortgage may be eligible for a refund from the U.S. Department of Housing and Urban Development (HUD). To search the HUD mortgage refund database, you will need your FHA case number (three digits, a dash, and the next six digits- for example, 051-456789). US Savings Bonds The Treasury Department’s â€Å"Treasury Hunt† service allows people to search for forgotten savings bonds issued since 1974 that have matured and are no longer earning interest. In addition, the â€Å"Treasury Direct† service can be used to replace lost, stolen, or destroyed paper savings bonds. Unclaimed Money Scams Where there is money, there will be scams. Beware of anybody – including people claiming to work for the government – who promise to send you unclaimed money for a fee. Scammers use a variety of tricks to get your attention, but their goal is the same: to get you to send them money. Government agencies will not call you about unclaimed money or assets and as illustrated here, there are plenty of ways to get your money yourself. The Federal Trade Commission (FTC) provides tips on how you can avoid government imposter scams.

8 Cheap and Easy Work Lunch Ideas to Save You Money

8 Cheap and Easy Work Lunch Ideas to Save You Money Sick of the same old sandwich? Or shelling out $20 to order take-out to your desk? Or just the usual spot you and your coworkers go and get the same $10 salad every single day? Save money, calories, and sanity by packing yourself an enjoyable and tasty lunch that might just help you enjoy your workday that much more. Here are some great ideas to get you started.1. Jar SaladYes, this is still a salad, but a) you make it yourself so you’re not paying a ridiculous markup, and b) you can buy in bulk and create the following package a few times a week. Boom- healthy and cheap. Pack your salad in an adorable mason jar. Just put dressing, wet ingredients, and moisture resistant veggies on the bottom, then layer other veggies, proteins, greens, grains, and crunchy bits as you work your way up the jar. Tie a fork to the side and you’re set!2. To-Go-GurtSame bulk and money-saving theory, same container, maybe a little more fun. Layer granola, compote or jam, fruit, yogurt, etc. i n a delicious mason jar parfait. Or, keep a container of yogurt, a box of cereal, and some berries in your work fridge and make this on the spot, if you’re able to. This makes a fab portable breakfast or even a pick-me-up snack for the 3 p.m. munchies.3. Wraps Made in the OfficeSandwiches are boring and don’t travel and sit in a Tupperware all too well. Instead, box up the tasty filling of your choice (leftovers work great here) and keep a pack of wraps in your work kitchen (tortillas, gluten-free wraps, whatever you fancy). You can think bigger and better than PBJ here, but still get that lunchtime sandwich fix:  chicken Caesar, creamy avocado and white bean, southwestern spiced†¦ whatever your creative filling of choice, just pop it in a   and you’re good to go.4. Sturdy SaladsInstead of the everyday lettuce, try making a grain salad for healthy whole grains and extra energy. Try quinoa, faro, barley, wheat berries, or even couscous as a base, then ad d in crunch veggies, nuts, protein, and a bit of dressing as you see fit.5. Creative SandwichesMaybe you’re committed to the classic sammie but have hit a rut. Just because you’re bored of ham and cheese or PBJ doesn’t mean sandwiches need to be off the table. Try fruit! Add apples to your turkey and brie, or your almond butter. Try a pear-walnut combo on cinnamon raisin bread. Use hummus, avocado, smashed beans. Pesto! Sweet potatoes. Veggie burger patties. Get creative. And it’s not all about tuna fish or egg salad. Try salmon salad, or curried chicken salad for a change.6. Hearty BowlsYou go buy burrito bowls or fajita bowls or Baja bowls or Buddha bowls†¦ why not make one yourself? Just layer in your grains, protein, greens, and flourishes (never underestimate a sauce or herbal garnish), and you’ll have a healthy and hearty meal for yourself at work.7. Slow CookingPut your leftovers to work for you. Make a giant batch of something in your Crockpot. It will cook while you’re at work one day, and can either be dinner one night and lunch the next, or an easy freezable lunch in Tupperware. Or practice what many savvy lunchers do- the Sunday afternoon meal prep. You can knock out at least 2 or 3 meals with one big batch cook while you’re hanging out around the house on a weekend morning. It’s worth the prep to save you money and time during the hectic work week.

Not everybody loved the Apollo space program Essay

Not everybody loved the Apollo space program - Essay Example The Apollo’s program size went beyond the Panama Canal in its size as the largest non-military technological activity the U.S engaged in throughout her history. The only comparable project to the Apollo was Manhattan project although from a different perspective as it involved wartime setting. The human space shift imperative served as a direct outgrowth of the earlier projects of Gemini as well as Apollo that had earlier been designed to execute the same goal. The successful accomplishment of the goal was however realized on 20th July, 1969 through the use of Apollo 11 when Neil Armstrong stepped out of the space shift and made contact with the moon’s surface (Walsh 13). Despite the significant achievement, majority of individuals as well as organizations within the federal state criticized the project of the Apollo Lunar Programs. The paper explores the main arguments presented by the critiques most of them based on the amount of money spent and the possible alternati ves that the critiques argued the money would be spent (Bernstein 19). Consequently, the paper examines whether the options presented by the critics of the Apollo Lunar project change over time and if changes occurred, the presented alternatives are brought into perspective. The fight for the balance of power between the US and the Soviet Union remain the primary reason that drove Kennedy to advance with the moon project. The soviet’s Union superiority in airspace exploration remained a significant driver for ensuring the US accomplished her mission of lunar exploration as a sign of pride and again to assume the superiority of the air. According to Kingsley, (29), â€Å"irrespective of the prestige that came about with the achievements; opinions from the public regarding the processes were divided.† When Neil Armstrong and Aldrin set foot on the moon, it marked the beginning of a process that led to the greatest opposition among scientists, scholars, as well as standard public

Police System Essay Example | Topics and Well Written Essays - 1750 words

Police System - Essay Example The conclusion of this research detailed that without law enforcement there would be many unfavourable consequences for those in British society. The role of the police officer is concluded as being one of the most essential and crucial in a societal atmosphere within the country of Britain. From a historical perspective and dating back to 1962, the role of 1British police officers has been that of a civil, and peace keeping community official more so than anything else. The police are in the communities for a number of reasons and their purposes are so numerous that there really is no way to define just one of their roles. It is best known that the police have developed a well-meaning and defined relationship with the generalized public due to the fact that they are always readily available to assist when needed, even if it is for a minute reason. Furthermore, from a political standpoint, foreigners who have had the opportunity to visit the country of Britain have commented on the quality of the police force as well, making note that they provide some of the most proficient and high quality services in maintaining social control throughout the world. Although the British police force is not unique in their ability to maintain social order, they have been found to be on e of the main legal forces that have developed and expanded throughout the decades. The main differences in Britain's policing system in comparison to other countries are the fact that their legal remedies stem from common law practices that have been passed down through history. The philosophy of the British police force is in allowing for a "2community policing itself", and for police presence to be in the communities when it is needed. This ideal has not changed that much in the past decades but indeed, there have been many reforms in the British police force that have developed it into becoming what it is today. Due to globalization and the entering of other ethnicities into the country of Britain, the British police force has had to learn how to police specific cultural areas. This is due to many cultural beliefs and various ideas having unique qualities about them and therefore policing can not be handled in the same way with all cultures. An example of how the police have ada pted to this idea is evidenced in how effective they have been since the mid 1950's when they first were exposed to having to police the communal society of Sri Lanka3 Firstly, when a new ethnicity is intertwined with another culture within a country there is the issue of safety and trust that comes into play. It has been found that some cultures attempt to use the idea of discrimination against the police in order to try and detract from correct policing in a minority community, such as like Sri Lanka. However, British

International HRM Essay Example | Topics and Well Written Essays - 2750 words

International HRM - Essay Example The United Kingdom is also a very masculine society, which emphasises a cultural orientation toward achievement of success and exhibiting ambition and motivation in the professional world. This culture is also driven by a short-term orientation, meaning that future gains will be more eagerly sacrificed in order to achieve rapid results, especially in business. This is especially apparent in the professional relationship between the London Stock Exchange and UK investors, using quarterly results to help investors achieve instant gains. In order to fully understand the complexities, problems or opportunities for UK-based management expanding into France, Germany and Japan, it is necessary to outline the most prominent cultural characteristics that make up societal and professional values, beliefs and orientations. This essay describes the characteristics of the French, German and Japanese business cultures to critically assess what degree of adaptability will be required by the UK-base d organization upon new foreign business market entry. Research indicates that there are some distinct differences and moderate similarities to the UK culture that will determine the strategy direction for people management in these countries. Working with French employees For people management to be effective in France, the UK-based HR team must understand the fundamentals of what drives professional culture in this country. France scores highly on the power distance metric in Hofstede’s Cultural Dimensions framework. The notion of cultural power distance is defined as the level of inequality that is tolerated within a culture (Leng and Bothelo 2010). For instance, a less powerful figure (such as a subordinate employee) will be more indulgent and accepting of a more powerful figure (such as executives) maintaining disparity between ranking representatives of the business. Much of these cultural beliefs are driven by long-standing power distance between government and general society that was founded during the historical periods where France was governed by autocratic monarchy structures (Communicaid 2009). Powers in France, as it relates to business and government, have always been centralised in which business executives maintain the majority of control, thus creating organisational structures where decision-making authority is top-down rather than horizontal. French citizens further maintain a great deal of ethnocentrism, a belief in superiority of French culture and its rich history, which further supports acceptance and tolerance for power distance. For a UK human resources practitioner, there should be consideration of the high prevalence of tolerance of power distance. It is unlikely that French employees will be accustomed to working within decentralised business hierarchies that facilitate a great deal of team-working and horizontal problem-solving and decision-making. Therefore, there would be advantages for the UK manager that is attempting to facilitate more effective work processes and outcomes to take a hard approach to people management. Armstrong (2007) describes the hard HRM approach as an HR strategy that ensures more effective

Assignment Example | Topics and Well Written Essays - 250 words - 358

Assignment Example The counselor told him that if he obeyed the institutional rules he would go to school to get his GED and this would help him a lot. The kind of world the speaker has built in the text is the prison world because he describes where new cons are taken that is diagnostic center, he also explains the routine checkup that is four times a day in his prison world. The rules of this world are the prison rules like check up four times a day, their mode of dressing. Some people in this world are treated with respect others with fear example the guy who had cooked heroin was treated with respect. Those welcome are the punks as they can pay protection example we do was attacked with a toothbrush to pay for protection hence showing he was not welcome. Continuing themes are showing the author from different times of his life example his early life before he went to prison like how he used to help his grandmother with work and was happy, the new understanding being conveyed here is unity he had with his family. The exploration of these themes helps engage in complexity of humanity example ways of survival because in the passage he says you are on your own there as no one will help you not even family. According to the writer, only the heart helps them survive in prison as there is no past or future, it’s just the moment. Humanity is all about survival. Example the author’s father tries to quit drinking that shows some humanity in him and tries it for his wife, which shows survival or saving his marriage though still Cecilia the author’s mother still abandons him out of fear of his actions when he is

Shugo Daimyo Muromachi Period. Japan in the Muromachi Age Essay

Shugo Daimyo Muromachi Period. Japan in the Muromachi Age - Essay Example The central component in this period was Heian duration that was later followed by war-oriented governments. Despite these changes, the government of the people continued but authority was vested on military Daimyo class. The medieval period is the most significant period in the history of Japan. The Kamakura period lasted between 1185 and 1333. This was the origin of the class rule system. However, civil affairs arbitration was the authority of the imperial court. After the defeat of Taira, the Yorimoto established family capital on the eastern side of Kamakura. Yoritomo was bestowed with the name Shogun. Moreover, clan disputes were rife at this period especially the Hogen and Heiji disturbance. Kamakura period was because of defeat of Taira family at the civil war. Yoritomo goals were on solid defense of the administration and for this purpose established the Shugo. Shugo administrative area was province and acted as military governors. They played oversight role though they also collected taxes. This form of administration lasted until the later days of 19th century. Shugo later transformed into Daimyo, whose significance was felt throughout the 15th century1. Some Japanese at this period possessed warrior qualities while majority engaged in farming activities. The other most important event in Japanese history was change in government structure. Government was warrior like in nature and acquired enormous amount of wealth. Shugo incorporated culture in their military rule. Art was prominent in this period while religion was Buddhism. The Buddhist teachers taught culture to all people. This lasted for a long period before the advents of Christianity. Monks were also essential in the military rule as chief advisors. Moreover, they influenced traditional values of this culture and activities of Shugo contemporaries. In medieval age, bows and horses were used for military purpose. Samurai were always ready for any battle and were highly focused and disciplined as taught by Yabusame. Initially, warrior society was based on family lineage and gifts, mostly land, was given to Samurai who served as Shugo. This meant that the vassal continued to serve lordship in their lifetime. This period was characterized with forming of alliances between warriors to guarantee source of livelihood. There was also reward for winning alliance and eminence was acquired. There was no family respect or recognition in a battle and in fact, one had to kill a family member if it was necessary to ensure sustenance of authority. Moreover, Shugo shifted allegiance and Daimyo were based on outcomes of the battle. In the last decades of 13th century, Kamakura came under crossfire. Mongol invaded them though they were unsuccessful due to heavy wind. The second invasion saw the neglect of the warrior. Ultimately, financial problems coupled Kamakura government and were faced by an invasion that they were unable to resist. Imperial authority was weakened but emperor legacy was maintained. Rivalry existed between the north represented by Samurai family and south led by emperor. This rivalry took close half a century. Finally, Ashikaga established unity between these two rival groups. The Muromachi existed from 1336 to 1573 and this period was characterized by social disorders, conflict, and uprisings. This characterized second period of Japanese history. This period is known as Muromachi or Ashikaga. Cities were continuously destroyed due to these occurrences. The dominant thing was Shoguns power based on coalition of Shugo who controlled land and powers in the province. As a result, these warriors became wealthy and feudal system, Daimyo was established. Success of establishment of

Business Structure Advice Essay Example | Topics and Well Written Essays - 500 words

Business Structure Advice - Essay Example Companies are large corporations with a huge composition of members and partners. They have complex legal requirements and not suitable first time ventures. In addition, their creation requires large financial resources and is exposed to numerous business risks (Besley & Brigham, 2008). This makes it a bad business venture for an amateur business creation. Sole proprietorships are less complex corporations. Their formation requires only the existence of the owner. In this form of business, the owner may receive aid from family members. This form of business is preferred for a first venture if the owner has enough resources or can receive financial aid enough to create a business venture (Besley & Brigham, 2008). In regards to taxation, a sole proprietorship is only taxed on the business venture. A person’s personal properties are not liable for taxation. However, the business venture is mandated to pay an annual tax for its operations (Besley & Brigham, 2008). Partnerships, on the other hand, are business ventures created with the collaboration of two or more persons. They are referred to as partners. They are easy to create as a person may seek a partnership from a person or persons who share similar business incentives (Besley & Brigham, 2008). The main advantage of this business form is that the capital contribution is shared among partners. In addition, operations are divided among the partners. This makes it easy to operate. In a situation where a person lacks enough capital and business knowledge, a partnership is the most appropriate business venture (Besley & Brigham, 2008). Taxation in partnerships is only liable on the business. However, the tax to be paid by the business is shared among the partners. In addition, personal properties are not taxed on the behalf of the business. In regards to capital generation, a business may have numerous options to consider. One possible way of capital

Shugo Daimyo Muromachi Period. Japan in the Muromachi Age Essay

Shugo Daimyo Muromachi Period. Japan in the Muromachi Age - Essay Example The central component in this period was Heian duration that was later followed by war-oriented governments. Despite these changes, the government of the people continued but authority was vested on military Daimyo class. The medieval period is the most significant period in the history of Japan. The Kamakura period lasted between 1185 and 1333. This was the origin of the class rule system. However, civil affairs arbitration was the authority of the imperial court. After the defeat of Taira, the Yorimoto established family capital on the eastern side of Kamakura. Yoritomo was bestowed with the name Shogun. Moreover, clan disputes were rife at this period especially the Hogen and Heiji disturbance. Kamakura period was because of defeat of Taira family at the civil war. Yoritomo goals were on solid defense of the administration and for this purpose established the Shugo. Shugo administrative area was province and acted as military governors. They played oversight role though they also collected taxes. This form of administration lasted until the later days of 19th century. Shugo later transformed into Daimyo, whose significance was felt throughout the 15th century1. Some Japanese at this period possessed warrior qualities while majority engaged in farming activities. The other most important event in Japanese history was change in government structure. Government was warrior like in nature and acquired enormous amount of wealth. Shugo incorporated culture in their military rule. Art was prominent in this period while religion was Buddhism. The Buddhist teachers taught culture to all people. This lasted for a long period before the advents of Christianity. Monks were also essential in the military rule as chief advisors. Moreover, they influenced traditional values of this culture and activities of Shugo contemporaries. In medieval age, bows and horses were used for military purpose. Samurai were always ready for any battle and were highly focused and disciplined as taught by Yabusame. Initially, warrior society was based on family lineage and gifts, mostly land, was given to Samurai who served as Shugo. This meant that the vassal continued to serve lordship in their lifetime. This period was characterized with forming of alliances between warriors to guarantee source of livelihood. There was also reward for winning alliance and eminence was acquired. There was no family respect or recognition in a battle and in fact, one had to kill a family member if it was necessary to ensure sustenance of authority. Moreover, Shugo shifted allegiance and Daimyo were based on outcomes of the battle. In the last decades of 13th century, Kamakura came under crossfire. Mongol invaded them though they were unsuccessful due to heavy wind. The second invasion saw the neglect of the warrior. Ultimately, financial problems coupled Kamakura government and were faced by an invasion that they were unable to resist. Imperial authority was weakened but emperor legacy was maintained. Rivalry existed between the north represented by Samurai family and south led by emperor. This rivalry took close half a century. Finally, Ashikaga established unity between these two rival groups. The Muromachi existed from 1336 to 1573 and this period was characterized by social disorders, conflict, and uprisings. This characterized second period of Japanese history. This period is known as Muromachi or Ashikaga. Cities were continuously destroyed due to these occurrences. The dominant thing was Shoguns power based on coalition of Shugo who controlled land and powers in the province. As a result, these warriors became wealthy and feudal system, Daimyo was established. Success of establishment of

Comparative Financial Analysis of Target Corporation and JC Penney Term Paper

Comparative Financial Analysis of Target Corporation and JC Penney - Term Paper Example JC Penney likewise had its beginnings in a small dry goods store in 1902 (JC Penney, 2011). Target operates some 1,750 stores within the United States; JC Penney also operated some 2,000 stores at one time, although some have since then been closed due to the economic crisis. Sources of data Data for this study were sourced from the companies’ respective 10-K reports and annual stockholders’ reports from the years 2005 to 2010,and from thence sourced the needed financial statements (income statement and balance sheet), and their accompanying notes and explanations. The reports and additional data were downloaded from the companies’ official websites. Capital accounts: Market and book values The spreadsheets attached to this report show the six-year comparative balance sheets and income statement as they originally appear; as common size, per cent of assets balance sheet and per cent of sales income statement; and then as ratios to the accounts for 2005, the desig nated base year. Then a spread sheet shows the comparative financial ratios computed for the two companies, indicating liquidity, activity, debt, profitability, and per share ratios. For the capital accounts, the most recent per share valuation figures, which are drawn from the spread sheets, are as follows: Indicator Target JC Penney Earnings per share (EPS) $4.03 $1.64 Book value per share (BVPS) $21.99 $22.94 Market price per share (MPS) $44.09 $29.17 Price to earnings ratio (PER) 10.78 X 17.8 X Price to book value (PBV) 2.0 X 1.27 X Dividends per share $0.92 $0.80 Payout ratio 23 % 50 % Data sources: JC Penney 2010 10-K Report; Target 2010 Annual Report From these figures, it is apparent that the two companies have nearly identical book value per share, but significantly different EPS. Target’s EPS is nearly three times that of JC Penney, and in that sense it is more profitable for the shareholders. This higher profitability makes Target more attractive to investors, so i ts market price is considerably higher (Cooper & Argyris, 1998:505; Lee & Lee, 2006:176; De Pamphilis, 2009:292). Target may have a higher price to book value (PBV) and therefore appears more expensive than JC Penney in this regard, but based on PER Target is still cheaper at only 10 times, compared to JC Penney’s nearly 18 times. Target also gives out a higher cash dividend per share, even though payout ratio is smaller and more earnings are being retained in the company. Fixed and non-current assets The balance sheets show that Target’s assets are more than two times that of JC Penney although they have roughly the same number of outlets. The common-size balance sheets show that Target’s current assets average only 40% of the total assets, while JC Penney’s current assets average 50% of its total assets. This does not necessarily mean that JC Penney is under-invested and holds too much liquidity. The sales figures show that JC Penney is only undertaking one-third the business of Target, therefore it may need a greater proportion of its assets for working capital and to bankroll the inventory turnover. Target appears to be operating more efficiently than JC Penney, devoting a lower proportion of its assets to generate a higher volume of sales. Both companies have a measure of goodwill and intangible assets, although their fair values exceed their carrying value. Deferred tax accounts and tax

A View from the bridge Essay Example for Free

A View from the bridge Essay The play is set in the Red Hook district of New York where a Sicilian community has set up, and where respect is everything. The play is set in the 1940s, in the great depression.  Eddie Carbone is the main character of the play, and one of Arthur Millers main concerns with him is his psychological state of mind. The play concentrates from the first word to the last full stop on the way Eddie clashes with his emotions, as his niece, Catherine, matures into a young woman and constructs a serious relation ship with an illegal immigrant who is staying with them. Arthur Miller was born on October 17th, 1915, in New York. Both of his parents were immigrants, but the family was quiet wealthy because of his fathers successful clothing business, until it was declared bankrupt following the crash at the stock exchange.  Miller then went to work as a warehouseman to earn money to go to the university of Michigan in 1934.  Miller whilst studding, Economics and History also took a course in playwriting and then became his main fixation. After his graduation in 1938, he became a journalist and wrote radio scripts. During World war two Miller worked as a ship fitter for two years, in Brooklyn Navy Ship yard, where almost all the workers were of Italian descendant.  His first stage play to be produced, The Man Who Had All the Luck, was a total failure when it was staged on Broadway in 1944. But in 1947 All My sons was an immense success. This was followed by another great success two years later, Death of a Salesman, this play was such a success it won the Pulitzer Prize. In 1953 he wrote The Crucible, which he wrote as his reaction to the hounding down on left wing sympathizers, which was the current trend in the United States of America, he himself was summoned. A view from the bridge was his next play. It was first produced as a one-act play in 1955, but an extended and modified in 1956 and then was presented at the Comedy Theatre in London.  Also in 1956 he divorced his first wife and married his second wife Marilyn Monroe, which in turn boosted his celebrity status. But this marriage was short lived and a divorce was settled in 1961.  Miller has continued to produce a number of successful plays and has written an autobiography Timebends in 1987.  The play A View from the bridge was thought up by Arthur Miller in the late 1940s, when he became engrossed in the lives and work of longshoremen in New Yorks Brooklyn harbour, and where he had previously worked. A lawyer friend of Millers told him a story he had heard of a longshoreman who had informed the Immigration board on two of his own relatives who were staying with him, he did this to break up an engagement between one of them and his niece.  The story ended inevitably in tragedy with the mans death.  Eddie is portrayed as an honest, hardworking man, however soon into the play his character changes,  and from the very few lines of the play the main character Eddie is trying to protect his niece Catherine from other men and save her for himself:  Catherine: But those guys look at all the girls, you know that. Eddie: You aint all the girls.  This clearly shows that Catherine is very special to Eddie and he will do any thing to protect her.  The further on into the play you go the more it becomes apparent that Eddie is emotionally unstable and is not ready to deal with his inner emotions, he turns out quiet nasty and an overall angry person towards life:  I aint starting nothing, but I aint goanna stand around looking at that  This aggression is directed at his wife Beatrice and a relative named Rodolpho who at this time has started dating his beloved niece.  The further on in the play Eddie starts to show his anger in other ways, mainly by insulting and talking about Rodolpho behind his back:

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Traumatic Brain Injury: What happens to the blood-brain barrier? Introduction Traumatic brain injury (TBI) is a major cause of death and disability worldwide for which there is no cure. Many patients who survive from TBI may experience permanent cognitive loss, behavioral issues, and emotional disturbances, which require daily medical or social attentions.[1, 2] It is believed that over 2% US population is experiencing TBI-associated disabilities which create an annual burden evaluated at $60 billion on direct (medical service) and indirect (loss of productivity) costs.[3, 4] Traumatic brain injury is complex which consists of a mechanical trauma (primary injury) and a resulting biochemical cascade (secondary injury), and lead to a wide diversity of symptoms.[5] The blood-brain barrier (BBB) is a highly specialized endothelial barrier which separates components of the circulating blood from neurons.[6] The BBB acts as the interface between the vascular system and the brain that restricts and regulates the exchange of substances.[7] The blood- brain barrier is responsible for the maintaining of homeostasis of the brain through regulating the chemical environment, the entry of xenobiotic and the immune cell transport.[8, 9] The concentration of water, ions, amino acids, hormones and neurotransmitters in the blood undergo fluctuations. If those fluctuations were allowed to occur in the brain it would lead to local disruption of signal propagation and uncontrolled neural activity.[8, 10] Interruption of cerebral blood flow would result in neuronal death.[11] The blood-brain barrier breakdown has often been documented in patients with TBI which may also be used as a biomarker in the clinic and drug trials.[12] The blood-brain barrier ... ...he activate local microglia.[63] Activated microglia can contribute to blood brain barrier opening.[64] Inflammation following blood brain barrier disruption after traumatic brain injury might be vital for the implementation of tissue repair and reorganization or even cell death.[65] Summary The pathological processes that develop following brain injury inevitably lead to neuronal death, which can be immediate or delayed. Blood brain barrier disruption, resulting in neuronal loss, might also influence the long-term traumatic brain injury complications which are characterized by neuronal death.[66, 67] Blood brain barrier breakdown is the central role of traumatic brain injury in the pathophysiology. Prevention of secondary damage following traumatic brain injury poses an important position in the treatment of traumatic brain injury or blood brain barrier breakdown.

Walt Disney Essay example -- essays research papers fc

Walter Elias Disney   Ã‚  Ã‚  Ã‚  Ã‚  At a time in American history when jobs were scarce and money was hard to come by, one mouse and his group of animated friends, with their comical antics brought smiles to the faces of children and adults alike. The mouse’s name was Mickey, and with his creation came the birth of a multibillion dollar corporate empire, all because of one man’s dream.   Ã‚  Ã‚  Ã‚  Ã‚  Walt Disney was born in Chicago, Illinois on December 5, 1901, and was brought up on a small farm in a town called Marceline, Missouri, but later moved to Kansas City. It was in Kansas City that Walt first began experimenting with his artistic capabilities on Saturday mornings when he would go to a local museum and take drawing classes. The instruction was not exactly great, but it was a beginning. At the age of seventeen, Disney dropped out of school to become an ambulance driver overseas in W.W.I, but returned to America in 1919, when he applied his desire for art to a lucrative career. He became an apprentice as a commercial illustrator, creating advertising cartoons. By 1922, Walt had joined forces with Ub Iwirks, and they began their own commercial advertising firm. It didn’t last long however, by 1923, Disney backed out of the business. Although the venture was a failure, Iwirk’s talent was one of the main reasons for Disney’s later success. (Gale Group)   Ã‚  Ã‚  Ã‚  Ã‚  Walt, now living in Hollywood, began production immediately on his first animation, Steamboat Willy, which featured a cheeky little mouse named, â€Å"Mortimer,† voiced by Walt. The mouse however was later renamed by Disney’s wife, Lillian, to, â€Å"Mickey.† The production was the first ever to synchronize audio and visual effects. Walt looked at animation as a new way of telling stories through a medium that had no boundaries. This initial success led Walt to invest his own profits into newer and better productions featuring Mickey’s new gang of wacky characters; Goofy, Donald Duck, Pluto, and Minnie. The productions were an overnight worldwide success, which led Disney and his, at the time, small team to go even further, expanding their studios and payroll, and releasing the first-ever full-length fully-animated feature presentation in 1937 entitled, Snow White. With the country still trying to recover from the economic disasters of the Great Depression,... ...to truly have quality fun. He brought parents and children together, through storybooks, around the television, in front of movie screens, and in his own lands of dream and wonder. Even through the Great Depression he managed to entertain the most depressed people there were, but there was one thing that Walt Disney always wanted everyone to remember, â€Å"I only hope that we never lose sight of one thing-that it was all started by a mouse.† Bibliography 1. Peet, Bill. Bill Peet: An Autobiography. USA: Houghton Mifflin Publishing Company,   Ã‚  Ã‚  Ã‚  Ã‚  1989. 2. Dunlop, Beth. Building a Dream. USA: Harry N. Abrams, Incorporated, 1996. 3. Hahn, Don. Animation Magic. USA: Disney Press, 1996. 4. Imagineers, The. Walt Disney Imagineering: A Behind the Dreams Look at Making the   Ã‚  Ã‚  Ã‚  Ã‚  Magic Real. USA: Hyperion, 1995. 5. Gale Group. Disney, (Walter Elias) Walt. 2002.   Ã‚  Ã‚  Ã‚  Ã‚  http://search.biography.com/print_record.pl?id=14265. February 24, 2002. 6. Walt Disney World - Parks and More. 2002.   Ã‚  Ã‚  Ã‚  Ã‚  http://disneyworld.disney.go.com/waltdisneyworld/parksandmore/. February 24,   Ã‚  Ã‚  Ã‚  Ã‚  2002.

Just How Bad Can Living Under a Totalitarian Government Be Essay

Does the government control everything? Maybe not as much in Canada, however in other societies like Nazi Germany and even in Panem from the book â€Å"The Hunger Games† written by â€Å"Suzanne Collins†, they definitely do. This could also be known as a totalitarian government. These places take to extreme the punishment, violence and unfairness. Although, the government in the Hunger Games is set in a futuristic theme it is still alike to that of Nazi Germany. However, no one has any power to vote in a totalitarian government and they have to obey cretin guidelines and rules such as behaviors, restrictions, education, and lifestyles. If even one of these guidelines were broken you would face severe discipline. â€Å"When I was younger, I scared my mother to death, the things I would blurt out about District 12, about the people who rule our country, Panem, from the far-off city called the Capitol. Eventually I understood this would only lead us to more trouble. So I learned to hold my tongue and to turn my features into an indifferent mask so that no one could ever read my thoughts. † Free speech, we learn, is not a given in Panem. Katniss censors herself because of the fear her mother has of the government. Notice how she has to hide her thoughts and her emotions in District 12 to avoid being a problem to the Capitol. This is very close to the people that lived in Nazi Germany at the time. I’m sure that both Panem’s and Nazi Germany’s people would have to endure life threaten consequences if there government heard of any faulty accusations about them. The Hunger Games is a gladiator type sport, which is punishment for the uprising against the Capitol that happened long ago in the novel â€Å"The Hunger Games†. Why are the Hunger Games so effective, do you think, this is to keep the districts from rebelling again, because just like Nazi Germany, Hitler made sure that no one would stand up against him? He would either through them in jail, put them in a concentration camp, or even kill them on the spot. A great example from this time is when, â€Å"Hitler made all students attend the â€Å"Hitler Youth† Organization until 6:00 pm. Any parents that tried to prevent their kids from attending would no doubt be thrown in jail,† said a grade 10 student living in Germany at the time. â€Å"All I can think is how unjust the whole thing is, the Hunger Games. Why am I hopping around like some trained dog trying to please people I hate? The longer the interview goes on, the more my fury seems to rise to the surface, until I’m literally spitting out answers at him. † As we can see here Katniss (The main character) is being asked questions that she has to lie about to keep herself and her family alive. So Katniss has to hide what she knows: that the Hunger Games are unjust and terrible. Just like many of Germany’s people they could not speak against Hitler or the Nazis in the fear of being hurt or killed, everyone had to keep these dark times to themselves. No doubt this meant that the German Newspaper did not write any opinions against the government. Even on the radios all the advertisements were focused on supporting Hitler and his regime. What’s an Avox? † I ask stupidly. â€Å"Someone who committed a crime. They cut her tongue so she can’t speak,† says Haymitch. She’s probably a traitor of some sort. Not likely you’d know her. † As we see again people that would have rebelled or spoken against their government would face consequences. Hitler moreover would do the same to a traitor or throw them in jail. Surely when Nazis controlled Germany, anyone if not everyone wanted to die as themselves not a product of Hitler. Another excellent quote from Peeta that supports this point, just before Katniss and Peeta enter The Hunger Games, â€Å"I don’t know how to say it exactly. Only†¦I want to die as myself. Does that make any sense? † he asks. I shake my head. How could he die as anyone but himself? â€Å"I don’t want them to change me in there. Turn me into some kind of monster that I’m not. † Just like Nazi Germany no one wanted to change to fit Hitler’s label, what the people wanted to do was try to live a normal life. However in The Hunger Games the people had to kill each other to survive, which brings out another useful quote from â€Å"The Hunger Games†, â€Å"No, when the time comes, I’m sure I’ll kill just like everybody else. I can’t go down without a fight. Only I keep wishing I could think of a way to†¦to show the Capitol they don’t own me. That I’m more than just a piece in their Games,† says Peeta. Like Peeta, the people in Nazi Germany wanted to make a stand against Hitler and the Nazi army but most could not due to the intimidating threats of the Nazi army. Not to forget how did Germany’s people that were not in war have to do instead of serving full time in the military service? They had to build weapons, tanks, guns, planes, and even create deathly rockets; even kids had to help out. Just like Panem and other districts, they had to gather resources from their area to give to the Capitol, this to affected the learning of Panem. Furthermore the kids in Germany not only helped with resources and build weapons; they also trained in what would be there future, warfare. Certainly this made Hitler look outstandingly powerful. We can find out that in The Hunger Games that the Capitol has enough power to make kids do what they want them to do, another example from the novel, â€Å"Taking the kids from our districts, forcing them to kill one another while we watch – this is the Capitol’s way of reminding us how totally we are at their mercy. How little chance we would stand of surviving another rebellion. Whatever words they use, the real message is clear. â€Å"Look how we take your children and sacrifice them and there’s nothing you can do. If you lift a finger, we will destroy every last one of you. Just as we did in District Thirteen. † Katniss is talking about the punishment of the rebellion it was The Hunger Games and the destruction of district 13. To Hitler, succeeding in the role of leading the people in a totalitarian government he suspects absolutely no failures. Threatens to family, life, and friends would require the person to put out there best work efforts to not fail their leader. Yet again we can see another quote from â€Å"The Hunger Games†, â€Å"We both know they have to have a victor. Yes, they have to have a victor. Without a victor, the whole thing would blow up in the Gamemakers’ faces. They’d have failed the Capitol. Might possibly even be executed, slowly and painfully while the cameras broadcast it to every screen in the country. If Peeta and I were both to die, or they thought we were†¦ My fingers fumble with the pouch on my belt, freeing it. Peeta sees it and his hand clamps on my wrist. â€Å"No, I won’t let you. † â€Å"Trust me,† I whisper.  He holds my gaze for a long moment then lets me go. † The Gamemakers are supposed to have at least winner to survive. Katniss figures out how finally to defeat the Gamemakers. To put the blame on the Gamemakers both Katniss and Peeta decide to commit suicide – or at least act like they are committing suicide. At these actions the Gamemakers were forced to declare both of them the winners. The made a fool of the Gamakers because it really showed that they did not have complete control over them. The Capitol is very disappointed in seeing this happen as it also makes them look weak. Furthermore Hitler was not the only person that took the power of leadership, there were many others. People who even date back to the late 1700’s controlled their own government without any say from the people. Leaders like Simon Bolivar in Spain during 1783 – 1830, Joseph Stalin with Stalinism, Corneliu Codreanu a Romania leader which helped Hitler’s government take place, Benito Amilcare Andrea Mussolini the leader of Italy who took sides with Hitler in World War II, Jose Antonio Primo de Rivera leader of the â€Å"Spanish Phalanx† just before the time of World War II, and the list can go on and on, because this world is not perfect. In conclusion, we can see that any government like that of Hitler’s or Stalinism are cruel. These types governments are supposed to help out there people but, in the end it causes pain to the people, their families, friends, and even their country and community. People do not get what they deserve in these places such as freedom of speech, religion, and so much more. In the end we are very fortunate to live in a democratic society.

Marketing Survey Dettol Liquid Handwash Essay

Following is the questionnaire followed to take up the survey: Neha: Who makes the decision to buy this product? Kamal: I make the decision to buy the product. Neha: Who else plays a role in this decision making? Is there anyone else whose opinion you take into consideration while choosing this product?Kamal: Mostly, I decide as to which product to buy, but my kids and husband also voice their opinion sometimes. Neha: Why did you buy this product and what are the attributes you look for? Kamal: I have been using this product for quite a long time. The main attributes are quality assurance and cost factors. Its re-fill pack is also a good attribute, as once you buy the pump pack; you can get the re-fill at much lower cost. It is reasonably priced and also the dettol is a well known brand. Neha: Have you used any other brand of liquid handwash? If yes, then what motivated you to try the other brand? Also, what made you come back to dettol? Kamal: Yes, I have also used Lifebuoy hand wash. I have tried lifebuoy once or twice, mainly because of the non availability of the dettol hand wash in the local store from which I get the monthly ration. So, when dettol is available, I go for that only. Neha: Why didn’t you choose to wait for the new stock of dettol liquid hand wash to arrive? Kamal: Hand wash is a product of daily use, so availability is necessary. Also, Lifebuoy, dettol and a couple of other brands are almost similar in pricing and quality. Thus, there is no incentive in waiting for new stock. Neha: Have you been using this product for long? Where did you get information about this product? Kamal: Yes, I have been this product for quite some time. I got to know about this product from advertisements in television. Also the displays in the store from which I buy most of my daily needs products , also helps me make an informed decision as I can compare the prices of different brands and also the various discounts and schemes offered. Neha: Which store do you go to? Any specific reason to choose that particular store? Kamal: I go to the local departmental store in the market near to my house. I choose this store as it is nearby and I can get everything from kitchen products to sanitary products to everything. It has wide variety of products available which makes my job easier. Summary: From the above survey, following are the conclusions that can be drawn about the consumer preference and the demand of a daily mundane product of less than Rs. 75/-. Stock Availability: One of the most crucial factors for low price daily products is the availability. As they form the daily needs of the consumers, non availability of the product is not an option. Consumer will quickly switch to a new brand. Competitive Pricing: For daily products like hand wash, face wash etc. pricing plays an important role in consumer opting for a particular product. As lots of options offering almost comparable quality and price are available, pricing is very important to attract the consumers. Consumer Loyalty: Consumer loyalty also plays a significant role in the sales of the product in question. A common answer as to why they continue to buy a given product is, that they have been using the product for very long time and never faced a problem. Hence, as long as the product is consistent in quality and pricing, consumers tend to be loyal to one brand as they get used to it. Promotion: Advertisements in television/print and display in the retailer store is the main source of information for the consumers. Attractive advertisements may prompt the consumer to try out a different product and thus effective promotion campaign is needed to sustain consumer interest. As the consumer is mainly the budget conscious house wives, discounts and schemes are another effective means to maintain consumer base and also attract new consumers.

Customer Engagement on Facebook

Individual Research â€Å"Customer engagement of commercial brand community on Facebook† Ms. Benchawan Phumphuengsri ID: 543-9374 iMBA Batch 3 Section 19 BP6993 Individual Research Submitted to Assistant Professor Dr. Kriengsin Prasongsukarn Graduate School of business Assumption University Submission date: 12 April 2013 Word count: †¦Ã¢â‚¬ ¦.. words Abstract The rise of the Internet in worldwide there are opportunities and challenges have emerged for marketing brands and products.In its early days, the Internet was seen as an opportunity for marketers to communicate with consumers, and even to engage the customer in two-way communications. However, consumers are becoming overcome by marketers’ attempts to engage them in relationship marketing strategies. The marketing managers and planners should apply new ideas in order to make their brand community more effective because traditional web sites are no longer motivating customers to return and interact to the site. So it is important for the marketer to find out the strategy that involves the development of a virtual community around the brand by focusing on perceived benefits such as social benefits, entertainment benefits and economic benefits to the customer by using online media and social network which are more powerful marketing tools in the current day. In addition, interactions among members can influence the selection of brands, making effective communities very important for the company.In order to get a better understanding of the important factors of community engagement behaviour, this study will show which factor lead to successful online strategies for the marketing on Facebook fan page by using Product Moment Coefficient Pearson Correlation (Bivariate) to analyse the variables and explain that how social benefits, economic benefits and entertainment benefits have a relationship on customer community engagement behaviour. Acknowledgements To complete my individual research, I wo uld like to thank you my advisor Assistant Professor Dr.Kriengsin Prasongsukarn for all helpful advices and guidance since the beginning up to the individual research completion. Moreover I have learned many things from him during the consulting time and he motivated me to try harder to understand and apply his teaching to real practice. I would like to thank to all of my friends, iMBA section 19 for their advice and encouragement which supported me to finish this individual research. Thank you to respondents of my questionnaires.Lastly I would like to thank my family who always believe in me that I could do study and work at the same time. I hope this research will be benefits the business towards understanding ways to enhance customer engagement with their brands. Table of Contents CHATER 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 1. 1 Background of the topic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 1. 2 Statement of the problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 1. Research Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 1. 4 Scope of Research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 1. 5 Limitations of research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 1. 6 Significant of study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 1. 7 Definition of terms †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 CHATER 2 LITERATURE REVIEW†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 2. 1 Theoretical Literature †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2. 2 Related Literature Review †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 2. 3 Summary table of findings of previous researches†¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ CHAPTER 3 RESEARCH CONCEPTUAL FRAMEWORK †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 3. 1 Theoretical Framework †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 3. 2 Conceptual Framework†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ 12 3. 3 Research hypothesis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. †¦13 3. 4 Operationalization of the variables †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 CHAPTER 4 DATA ANALYSIS AND RESULT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 4. 1 Method of Research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 4. Source of Data †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 4. 3 Research instrument †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. 15 4. 4 Data Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ 16 4. 5 Summary of Hypotheses Testing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 CHAPTER 5 CONCLUSION AND RECOMMENDATION. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 5. 1 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ 23 5. 2 Recommendation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 5. 3 Future Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 25 REFERENCE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. . 26 Appendix A Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 28 Appendix B Questionnaire †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Customer engagement in a Facebook commercial brand c ommunity CHAPTER 1 INTRODUCTION 1. 1 Background of the topic The reason to select the studying community engagement behaviors in a Facebook brand community of customers is because nowadays Facebook is a very famous social-networking website that has impacts on daily life and it socially influences the people’s choices. The world is moving toward the cyber world is which internet connections are easily access and reachable for every households and businesses.This study will show how the customer community engagement behavior affects perceived benefits of the Facebook commercial brand, and user of its services and applications. We will focus on both male and female respondents who are Facebook users and fans of at last one brand on Facebook, because these people can respond to our questionnaire effectively as they already experience social-networking. The company is looking for ways to brand loyalty among customers as the brand community offers both companies and customers new ways to engage with each other.Whilst companies aim at engaging with influencing members’ perceptions, loyal customers about the brand, sharing information, and learning from and about customers (Algesheimer et al. , 2005), customers perceive value through the variety of practices that they execute offline and online (Schau et al. , 2009). Although originally, an online brand community referred to a community on the www, recently social media network has been added to companies’ marketing and brand building activities (Kaplan and Haenlein, 2010).Attracted by the great number of users of Facebook so, the creative marketing activity in Facebook brand community will draw people to participate and make the brand succeed. This study will help the firm understand more about customer engagement in the Facebook brand community. 1. 1. 2 Social Network, Facebook Over the last years, the ways people search, share information and communicate with each other has changed dramaticall y (Hennig-Thurau et al. , 2010). Social media networks such as Facebook, Twitter, or YouTube are playing a major role and are more important in business communication.The changes force the company and brand to focus on online services in order to create relationships to customers. Facebook allows companies several services to contact and communicate with their customers. Fan pages are a very interesting tool for companies to use. Usual characteristics of fans are self-identification as a fan, cultural competence, emotional engagement, co-production and auxiliary consumption (Kozinets et al. , 2010). The Internet brought the possibility to overcome geographical restrictions and also help the company build fan communities world-wide.In practice, Facebook users can be fans of a fan page by pressing the â€Å"like-button,† then it identifies that they like this brand and will present their profiles on social network. The content and information of fan page is automatically posted to the customer is Facebook news feed, and the customer can post comments on the fan page, interact with the brand, forward offers from the page as well as the interact with other community members (Jahn and Kunz. ,2012). 1. 2 Statement of problem As a social network, Facebook has affected the social life and activity of people in several ways.With its availability on many mobile devices, Facebook allows users to continuously stay in touch with friends, relatives and other connections wherever they are in the world, as long as there is access to the Internet. It can also tie people with same interests or beliefs through groups and other pages. This study will help the company to understand more how community engagement behavior in Facebook is important to the company for implementing the technique to create company brand perception and gain market share via Facebook.In addition, engaging with the brand community in different behaviors, receive different relationship benefits, for e xample entertainment, may make customers more satisfied. This assumption is based on the reasoning that customers. This study will investigate how a customer engagement behavior affects consumers perceived benefits, and assume a positive relationship between the constructs. (Gummerus et al. , 2012) 1. 3 Research objectives The research objective is to study the affects of community engagement behaviour of Facebook commercial brand on perceived benefits.The company can know more insight of customer behaviour especially the company who focuses on social network marketing activities. This study will help the company create marketing and content to their page on Facebook effectively to increase perceived benefit of the brand. * To study community engagement behaviour has a positive relationship on social benefit * To study community engagement behaviour has s positive relationship on entertainment benefit * To study community engagement behaviour has a positive relationship on economic benefit 1. Scope of research The research studied the affects of community engagement behaviour on three factors of perceived benefits. The three independent variables of perceived benefits factors are social benefit, entertainment benefit and economic benefit. The respondents of this research are male and female Facebook user in Bangkok. This research result would be advantage to the marketing department of the company who has community page of their brand on Facebook they can apply more attractive activities for their members.This study will help them to monitor their Facebook fan page effectively after they understand the fact that the brand community will help a firm draws individual customers and to create relationships with those customers, and also establishing long-term relationships. 1. 5 Limitations of research There are some limitations to this study of customer community engagement behaviours of commercial brands on Facebook. The study is limited to the engagement behavi our in a Facebook commercial brand community, while customers also engage with the brand in other ways.The limitations that need to be considered are first, self-selection of respondents affects the results which may come from inactive community users. Second, the behavioural measures were reported by the respondents themselves, and do not know that the answers are from actual behaviour or not. Finally, because the findings are based on commercial brand on Facebook page and the respondent have to be both Facebook user and commercial brand community page so this will represent only some portion of target customer of the company not the whole market 1. Significant of the study The findings in this study have several implications for social media strategies, and help the company to understand why customers participate in the Facebook brand community which is important to increasing more numbers of Facebook users to become brand community members and towards develop marketing on Faceboo k, which is lower cost than other commercial media. Firms may want to encourage and reward consumers to become more active on the site to receive maximal perceived benefits from the community (Gummerus et al. 2012). 1. 7 Definitions of Terms Fan pages the important tool on Facebook for brand communication. The company can use to integrate and interact with the customers effectively (Dholakia et al. , 2004). Community engagement behaviour is the customer behaviour that is more value than purchasing the product or service, and can be defined as a customer’s behavioural manifestations that have a focus as motivational drivers rather than purchasing by the brand or firm (van Doorn et al. , 2010).Social benefits results from interaction among the company and consumer and mention to recognition and also friendship (Gweinner et al. , 1998). Entertainment benefits is the relaxation and fun which customer perceive and could encourage community participation (Dholakia et al. , 2004). E conomic benefits refer to people joining brand communities in order to get discounts and time savings, or to take part in marketing activity campaign and competitions (Gwinner et al. , 1998). CHAPTER 2 LITERATURE REVIEW 2. Theoretical Literature Customer engagement in brand communities Customer engagement in brand communities causes the customer’s interactive experiences direct to the brand, is context-dependent, and develops consumers’ experience of brand value (Brodie et al. , 2011). Customer engagement is sometimes used to represent the highest form of loyalty (Bowden, 2009; Roberts and Alpert, 2010), but as behavioural indicator it comprises all kinds of behaviours, not only those that are characteristic of high degrees of loyalty (Libai, 2011; Narayandas, 1998).The customer engagement consists of five dimensions. First, customer engagement can be defined in a different ways depending on customer time, interest or preference this called customer’s resources. Second, it can generate in different of outcomes for the customer such as improvement in the service. Third, it can be different in scope and be momentary, for example on going behaviour or issuing a complaint. Fourth, it has various impact on the company both negative and positive impact. Fifth, customer can engage in the behaviours for specific purposes (van Doorn et al. , 2010).Consumers engage in a number of behaviours that tie their relationship with the brand. For example frequency of visit, buying behaviours, and intended behaviour which go beyond the traditional measure of the loyalty of the customer (Gummerus et al. , 2012). Perceived benefits of customer engagement in brand communities Before the existence of Web 2. 0, the customers did not consider social benefits important in an online context. They sought to experience trust benefit and special treatment benefit such as saving time and receiving special service rather than experience social benefit (Yen and Gwinner, 20 03).The previous research studied on practical benefits which included informational and instrumental benefits (Dholakia et al. , 2004) which are often achievable through a Facebook fan page set up by the company. This study is focused on social, entertainment and economic benefits which we called perceived benefits. The reasons that people use social networking site are social connections such as keeping in touch with their friends and exchanging information such as events or gossip, (Raacke and Bonds-Raacke, 2008). In similar interest, Foster et al. 2010) found the important motivation of people to participate the social network is the perceived information value from the community and the connection to their friends. The experiential value that derives the satisfaction of the customer of using online services is entertainment (Mathwick et al. , 2001; Nambisan and Baron, 2009; Nonnecke et al. , 2006). Entertainment benefit can be expected as an important more than e-commerce in a brand community context. The Facebook fan pages spend their time with the community page such as game applications (Gummerus at al. 2012). Many previous researches also show that entertainment plays an important role as shared and consumed content on social networking sites (Sheldon, 2008; LaRose et al. , 2001). Economic benefits (Gwinner et al. , 1998) mention to people connecting brand communities because they want to get discounts and time savings, or to be a part in awards and competitions. 2. 2 Related Literature Review Brand Community The companies aim to engage with the loyal customers, influencing the member to have good perception toward the brand, distributing information and earning form and about customers (Algesheimer et al. , 2005), customer perceive value from the variety of practice that they perform online and offline (Schau et al. , 2009). An online brand community referred to a community on the World Wide Web, recently social media has been added to companies†™ marketing and brand building activities (Kaplan and Haenlein, 2010). In this study, brand community is defined as a group of people who possess a particular brand or who have a strong interest in a brand, and who are active both online and offline (Muniz and O’Guinn, 2001; Jeppesen and Frederiksen, 2006).Research on brand communities found several different dimensions, including geographic concentration, social context, size, and temporality (Dholakia et al. , 2004; McAlexander et al. , 2002). Regarding the size, Dholakia et al. , (2004) found the differences between small group-based communities and big communities in terms of motivation to join the communities. Another dimension is their temporality in communities, some are unchanging and others are short-term.The temporal stability of community members can be benefit to marketers as well as longevity associates with a long-term, stable market. Finally, geographically concentrated or scattered are considered as a dimens ion of communities (Hur at el. , 2011) The keys of brand community participation are hedonic and functional. Functional goals mention to information sharing among community members, while hedonic goals lead customer to have a positive experience over the interactions among the member (Holland and Baker, 2001).Regardless of which aim is established before a participation, the effect of brand community on private lives has been growing, for example over actual product consumption and purchasing, or the formation of opinions toward products or brands (Hagel and Armstrong, 1997), since they have been changing the role performed by existing reference groups (Constant et al. , 1996). The firms have begun to use brand communities for the strategic purpose of getting closer to a specific target market segment.Members of a brand community define the outline and particular community activities by the inter-relationships between members who like the same brand, and as they share information ab out the brand (Muniz and Schau, 2005), they set up brand-centered sub-culture (Schouten and McAlexander, 1995), which could be applied for companies’ brand-building strategies. Then, the interaction between brand communities and companies is helpful for the firms to analyse customers’ characteristics and needs more accurately, so that firms can achieve long-term customer relationships at a lower cost. . 3 Summary table of findings of previous researches. There are many researchers who studied about the customer engagement, brand community, social networking, social benefit, entertainment benefit and economic benefit. The researcher name, objective and result are as follow: Table 2. 1 Previous empirical studies CHAPTER 3 RESEARCH CONCEPTUAL FRAMEWORK 3. 1 Theoretical Framework From previous research two engagement behavioural factors were found, one being community behaviour and one being transactional behaviours as independent variables (Gummerus et al. , 2012).The var iable measuring how often customers visit the page and react to the brand on Facebook. Therefore, the three constructs were social benefits, economic and entertainment benefits as mediator. The dependent variables were relationship outcome, one is satisfaction and one is loyalty. Figure 3. 1 Model of study on relationship benefits mediate the effect on customer engagement on relationship outcomes Source: Johanna Gummerus, Veronica Liljander, Emil Weman, Minna Pihlstrom, (2012),†Customer engagement in a Facebook brand community†, Management Research Review 35 (9), 857 – 877 . 2 Conceptual Framework The theoretical framework of relationship benefits mediate the effect on customer engagement on relationship outcomes (Gummerus et al. , 2012). The researcher adjusted the conceptual framework to study the relationship on customer engagement behaviour and perceived benefits as follows Figure 3. 2 Conceptual Framework There are three independent variables which are social benefit, entertainment benefit and economic benefit. The dependent variable of this conceptual framework is community engagement behaviour. . 3 Research hypothesis The hypotheses studies the relationship between customer engagement behaviour which is community engagement behaviour about the brand community on Facebook and perceived benefit which are social benefit, economic benefit and entertainment benefit and demonstrate that there is positive relationship of customer community engagement behaviour on perceived benefit for Facebook users in Thailand. Customer engagement in brand communitiesFrom previous studies, the researcher examined the customer behavioural engagement in a brand community relationship on perceived relationship benefits of Game Club in Facebook. For this study we will study a customer community engagement behaviour relationship on perceived relationship benefits of Facebook user in Thailand who are members of the commercial brand’s fan page. Perceived be nefits of customer engagement in brand communities From previous studies, the researcher examined the relationship benefits mediation of customer engagement on satisfaction and loyalty of Game Club in Facebook.For this study we will research the relationship of customer community engagement behaviour and perceived benefits which are social benefit, entertainment benefit and economic benefit of Facebook user in Thailand who is fan page of the commercial brand. Hence, the hypothesized model can be summarized as shown below: H1: Community engagement behaviour has a positive relationship on social benefits. H2: Community engagement behaviour has a positive relationship on entertainment benefits. H3: Community engagement behaviour has positive relationship on economic enefits. 3. 4 Operationalization of the variables CHAPTER 4 DATA ANALYSIS AND RESULT 4. 1 Method of Research The Facebook user who is a member of the fan page of the brand on Facebook is defined as a target group to distrib ute the questionnaire in order to test the hypothesis. The questionnaires are available into two methods; one is online questionnaire and second is questionnaire paper. The respondent who answered the questionnaire of this study is all Thai Facebook users and also being a fan page of commercial brand on Facebook.The questionnaire combined 4 constructs which are customer community engagement behaviour construct, social benefit construct, entertainment benefit construct and economic benefit construct and consists of 23 questions which this research applied the question from the previous study base on this research objectives. 4. 2 Source of Data This research was applied from the previous study of customer engagement on Facebook. The information was collected from 208 respondents who are Facebook users and members of a commercial brand fan page and were tested to prove the hypotheses.The researcher collected data by distributed 58 questionnaires in Siam Square, Assumption University a nd Thai Summit Tower building in Bangkok, and posted a questionnaire online for Thai Facebook users and there is 150 respondents from online questionnaire. The date duration to collect the data is 24th February 2013 to 12th March 2013. 4. 3 Research instrument The instruments for gathering the data for the research are online questionnaire and paper questionnaire.To test the hypothesis the question paper consists of varies specific questions to measure the relationship of community engagement behaviours on three perceived benefit, social benefit, economic benefit and entertainment benefit. The questionnaires consist of four constructs. The Community engagement behaviours the perceived benefit statement was measured on a Five-point Likert scale with the anchors â€Å"Strongly agree† – â€Å"Strongly disagree†. Table 4. 1 Measurement Scale 4. 4 Data Analysis In this research, there are three types of data analysis.First, this study uses descriptive analysis to ana lyse the frequency and percentage of the data in screening question and demographic information. Second, this research use reliability analysis to test the reliability of each question for dependent and independent variables. Finally, this research use inferential analysis to analyse the correlation between variables by using Pearson correlation (Bivariate). Descriptive Analysis After screening question of the questionnaire from 208 respondents there are 200 respondents who are Facebook users and be a member of brand fan page and 8 respondents who are not Facebook user.The following table shows the frequency and percentage of demographic by using descriptive analysis. Table 4. 2 Screening question Facebook user From table 4. 2 of 208 respondents, we found 200 respondents are Facebook users 96. 2% (200) and 3. 8% (8) are not Facebook user. Brand fan page on Facebook From table 4. 2, after the first screening question we got 200 respondents who are members of a brand fan page on Faceb ook. Frequency of visit fan page From the table 4. 2, the highest percentage of visits to brand fan page on Facebook of the respondents is 1-3 times per week and the lowest percentage is once a month or seldom.There are 37. 5% (75) of respondents who visit 1-3 times per week, 29. 5% (59) of visit daily, 20% (40) of 4-6 times per week, 7% (14) of 2-3 times per month and 6% (12) of once a month or seldom. Table 4. 3 Demographic information Factor of Gender From the table 4. 2, the highest percentage of respondents was female. There are 56. 5% (113) of female respondents and 43. 5% (87) of male respondents. Factor of Age From the table 4. 2, the highest percentage of respondents was age 25-29 years old and the lowest percentage is age below 20 years old.There are 69% (138) of age 25 to 29 years old, 16% (32) of age 21 to 24 years old, 12. 5% (25) of age 30 and above and 2. 5% (5) of age below 20 years old. Factor of education level From the table 4. 2, the highest percentage of respond ents was college/university level and the lowest percentage is high school level. There are 66. 5% (133) of college/university level, 31. 5% (63) of advance degree level and 2% (4) of high school level. Table 4. 4 The Analysis of Descriptive statistics of constructs by using Average Mean and Standard Deviation Reliability AnalysisThe purpose of testing the reliability is to measure the question of each variable by using Cronbach’s Coefficient Alpha test. The results of each variable are as follows: Table 4. 5 The reliability Analysis of Research Instrument From table 4. 5, the results show that the reliability of all variables is greater than . 6 so all questions are reliable to use for this study. Inferential Analysis There are 3 independent variables which are social benefit, entertainment benefit and social benefit to analyse the relationship with community engagement behaviour by using Coefficient Pearson Correlation (Bivariate).Each independent variable has a positive re lationship to community engagement behaviour and significant value is less than 0. 01 which means all hypotheses are fail to reject (supported). Hypothesis 1: Community engagement behaviour has a positive relationship on social benefits. Table 4. 6 The Analysis of relationship between Community engagement behaviour and Social benefit As the result in table 4. 6, the sig. is equal to . 000 which is less than . 01 (. 000